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20 cognitive biases that affect how we make decisions

  • 29 January 2019
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Are you familiar with cognitive biases?

A cognitive bias is "a mistake in reasoning, evaluating, remembering, or other cognitive process, often occurring as a result of holding onto one's preferences and beliefs regardless of contrary information." Cognitive Bias – Chegg Study

This infographic comes from Business Insider. Have you heard of any of these?

Confirmation bias seems quite common. It can be hard to consider information that contradicts a strong belief – I speak from personal experience! Another one that I'm trying to be more aware of is my zero-risk bias. I strongly prefer certainty to uncertainty. It means that sometimes I avoid risk entirely, even if the risks involved are minor, like not giving a presentation because I'm nervous about audience questions I might be unable to answer.


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