Marketing Science course applicable for Google Analytics 360 / Google Stack / Facebook Analytics | Coursera Community
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Marketing Science course applicable for Google Analytics 360 / Google Stack / Facebook Analytics

  • 8 August 2019
  • 2 replies
  • 140 views

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Hi everyone.

I'm looking for a marketing science course where I can apply at work. My workplace currently uses Google Analytics 360 and I'm in a digital marketing team buying ads and planning campaign.

I'm considered a power user with GA360, but I'm stuck. I may know how to get basic numbers & segmenting, but I feel stuck coming up with more detailed customer journeys and segmentating.

I'm looking into Recency Frequency Monetary model as a starter, and realized there's more to it.

But the courses here are mostly using R or Python, but I'm looking for a course to deploy my models on Google Ads or Facebook ads / Facebook Analytics.

Anyone can point me in the right direction?

2 replies

Userlevel 5
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Good morning @Kai

For Data Analytics and with no coding or with less coding I will suggest you:
Data Fusion: https://cloud.google.com/data-fusion/
BigQuery BI Engine: https://cloud.google.com/bi-engine/docs/overview
Data Studio: https://datastudio.google.com/navigation/reporting and
AutoML Tables: https://cloud.google.com/automl-tables/

You can combine them and get awesome results!

I don't know if it exists such course but you read the documedations of the links above and do your job.
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Hi,

Check this to learn Google courses:

https://cloud.google.com/bigquery/docs/quickstarts/quickstart-web-ui

 

Rgds,Thiru

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