I'm looking for a marketing science course where I can apply at work. My workplace currently uses Google Analytics 360 and I'm in a digital marketing team buying ads and planning campaign.
I'm considered a power user with GA360, but I'm stuck. I may know how to get basic numbers & segmenting, but I feel stuck coming up with more detailed customer journeys and segmentating.
I'm looking into Recency Frequency Monetary model as a starter, and realized there's more to it.
But the courses here are mostly using R or Python, but I'm looking for a course to deploy my models on Google Ads or Facebook ads / Facebook Analytics.
Anyone can point me in the right direction?