Why be a Digital Marketing Professional when you have no idea of what Marketing entails? | Coursera Community
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Why be a Digital Marketing Professional when you have no idea of what Marketing entails?


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When I started out in Digital Marketing, I thought it was fun to be a digital marketer. It is still fun to be able to manage campaigns, complement created strategies and get things done. But, I felt something crucial was missing.

The missing piece for me, was the idea of Marketing. People tend to quickly forget that the whole idea behind Digital Marketing is the ability to "MARKET" by leveraging on digital channels. This means that as much as digital channels are important, more important, is the idea of knowing how to market properly and excellently to your consumers.

When this occurred to me, I decided it would be nice to also understand and learn Marketing properly to be able to understand how the digital aspect functions. Learning Marketing is a new uncharted course for me and it has been fun all the way.

So, I would suggest, for anyone looking to become a better Digital Marketer, to simply try and learn Marketing too. Since it is the bedrock of Digital Marketing.

Moved to the Business forum by @Laura

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