This webinar took place on April 24.
About the Speaker
Randy Hlavac is an expert in digital marketing and how to use consumer and business big data to define, target, and develop high value markets. Randy teaches Digital, Social and Mobile Marketing Strategies in the Medill IMC program, Marketing Analytics in the McCormick Engineering Management program and Social Media and Content Curation in the School of Professional Studies at Northwestern University. Randy also works with The Garage and the Farley Entrepreneurial program to assist entrepreneurs to grow and position their brand using social and digital marketing. In addition to teaching, Randy is director of the OmniChannel Initiative – a joint venture with IBM to bring new business and marketing technologies into the college curriculum at Northwestern.
Randy also helped Northwestern develop Coursera online programs in Social Media Marketing and Content Strategy and Content Curation. These courses are offered worldwide and have students in over 150 countries. They are some of the largest online programs on marketing and content in the world.
Randy is CEO of Marketing Synergy, Inc. Founded in 1990, Marketing Synergy helps clients from start-ups to Fortune 100 to develop effective digital marketing strategies and deploy the marketing, customer service, and financial metrics systems to improve profits and grow market share.
Randy is also the author of the book – Social IMC – Social Strategies with Bottom-Line ROI and will soon be publishing Prosper – Your Guide to Building Profitable Digital Marketing Programs. Randy is also a blogger on digital and social marketing technologies.
Randy can be reached at R-Hlavac@northwestern.edu or you can Skype him at randy.hlavac and follow him on Twitter at @RandyHlavac.