Webinar: Marketing for Social Media with HEC Paris | Coursera Community
Coursera Header
Webinar

Webinar: Marketing for Social Media with HEC Paris

Webinar: Marketing for Social Media with HEC Paris
Userlevel 7
Badge +12
  • Community Manager
  • 567 replies
In this 1-hour webinar from 5 December 2018, HEC Paris Professor Kristine de Valck teaches you how to market your products and services through social media. HEC Paris Program Advisor Nadia Madzharova also briefly presents the online degree program in innovation and entrepreneurship, its academic content, eligibility criteria and admissions process.

About the Speaker
Professor Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. She has developed numerous courses about marketing through social media, including a MOOC and online course in the MSc in Innovation and Entrepreneurship on Coursera. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. Her work has been published in the British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, and Psychology & Marketing, as well as in various edited books. Kristine has won multiple awards for her research including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article that is among the 50 most-cited publications among 13,000 articles published in the top international academic journals. Kristine regularly collaborates with companies, including Air France-KLM, BNP-Paribas, Canson, Carrefour, Disneyland Paris, Etam Group, Faurecia, Gucci, Hammerson, Meetic, Orange Business Service, Renault, Saint Laurent, SFR, and Yahoo! Kristine was the academic director of the International Teachers Programme from 2012-2014, she headed the Marketing PhD program from 2010-2013, and the Marketing Department from 2015-2018. Kristine held the Luxury Chair at HEC Paris sponsored by Kering from 2015-2018. Currently, she is board member of the International Schools in Business Management consortium.

Webinar Recording
https://www.youtube.com/watch?v=6OByz89uB-Q

0 replies

Be the first to reply!

Reply

    Cookie policy

    We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

    Accept cookies Cookie settings