Webinar: 10 Digital Marketing Trends to Track in 2019 | Coursera Community
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Webinar: 10 Digital Marketing Trends to Track in 2019

  • 13 March 2019
  • 5 replies
Webinar: 10 Digital Marketing Trends to Track in 2019
Userlevel 7
  • Community Manager
  • 1315 replies
Marketing is in a state of disruption. New technologies like AI, Chatbots, and NLP allow companies to build new and automated relationships with customers and prospects. Privacy and data legislation is changing how we use social and web assets. New marketing strategies like Hero-Hub-Help, developing and using customer reviews, Influencer marketing, and the new digital content model are changing the ways consumers and business engage. This FREE 1-hour webinar will focus on trends you need to watch and exploit in 2019 and will provide you the research links to learn more about the trends important to your organization.

This webinar took place on 10 April 2019.

Webinar Recording

There's more! On 24 April from 1:00–2:00 pm Pacific Time, Randy Hlavac will be giving an overview of the Social Media Marketing Specialization that he teaches on Coursera.

About the Speaker
Randy Hlavac is an expert in digital marketing and how to use consumer and business big data to define, target, and develop high value markets. Randy teaches Digital, Social and Mobile Marketing Strategies in the Medill IMC program, Marketing Analytics in the McCormick Engineering Management program and Social Media and Content Curation in the School of Professional Studies at Northwestern University. Randy also works with The Garage and the Farley Entrepreneurial program to assist entrepreneurs to grow and position their brand using social and digital marketing. In addition to teaching, Randy is director of the OmniChannel Initiative – a joint venture with IBM to bring new business and marketing technologies into the college curriculum at Northwestern.

Randy also helped Northwestern develop Coursera online programs in Social Media Marketing and Content Strategy and Content Curation. These courses are offered worldwide and have students in over 150 countries. They are some of the largest online programs on marketing and content in the world.

Randy is CEO of Marketing Synergy, Inc. Founded in 1990, Marketing Synergy helps clients from start-ups to Fortune 100 to develop effective digital marketing strategies and deploy the marketing, customer service, and financial metrics systems to improve profits and grow market share.

Randy is also the author of the book – Social IMC – Social Strategies with Bottom-Line ROI and will soon be publishing Prosper – Your Guide to Building Profitable Digital Marketing Programs. Randy is also a blogger on digital and social marketing technologies.

Randy can be reached at R-Hlavac@northwestern.edu or you can Skype him at randy.hlavac and follow him on Twitter at @RandyHlavac.

5 replies

Hi Laura, I was wondering if this webinar will be available online for later watch on some platform like YouTube or similar.

Thank you!
Userlevel 7
Hi @Mateo1712. Yes, the webinar will be recorded and posted here in the original post. If you register for the webinar, you will also get an email afterwards with a link to the recording. Thanks!

Being a digital marketing specialist, I enjoyed this awesome webinar. 

I am a blog scientist by mind and a dedicated blogger by heart and soul. Worked as an educationist by profession in the earlier days and administered the government proceedings being an officer by choice. Successfully executing several blogs catering to multiple niches. Guest Blogger, SEO specialist, Web Developer, and a Professional Content Writer at several internationally-renowned platforms having valued presence in the world of internet.

Please visit: https://www.technofigure.com

Userlevel 6
Badge +7

Hi @Laura, very well put. 

I recently did an American Board of Neuro Linguistic Programming's Neuro Linguistic Practitioner certification as well. Fortunately earned a membership invitation from ABNLP Board soon after. This webinar is very much in tune with the latest trends in Digital Marketing. I had previously completed one course on 'Content Strategy for Professionals' from the Founding Director of Media Management Center at Northwestern University from Professor John Lavine on Coursera. 

Userlevel 1

Much appreciated for the effort in preparing the valuable webinar. Professor sure has a good understanding of the market’s latest trend, and I am sure feeling it now. I work as a digital marketing manager and overseeing a team of 10, and I felt really valuable and practical on the insights. Much appreciated and I look forward to more webinars like this. Please kindly DM me if there are any more.