This webinar took place on 9 December 2019. Check back soon for the recording!
Join HEC Paris on December 9th for a webinar about influencer marketing and the MSc in Innovation and Entrepreneurship (MSIE) program.
Date: Monday 9th December 2019
Time: 4–5 PM CET
Influencer marketing has become one of the most hyped digital marketing strategies of the past years. There are numerous companies that offer services to help companies find the right influencers and manage their influencer campaign briefs. Statistics estimates that the total influencer market is worth 2.1 billion euros this year.
Professor Kristine de Valck will offer a framework that helps marketers select influencers looking at metrics other than number of followers. Program advisor Elisabeth Villette will also present the MSIE program, academic content, and admission process.
About the Speaker
Kristine de Valck is an Associate Professor of Marketing at HEC Paris. Her work on electronic word of mouth and online communities has been widely published. Kristine has won multiple awards for her research, including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article about consumer decision making in online communities.