Join us for a unique marketing webinar taught by Professor Kristine De Valck and learn how to market your products and services through social media! Program Advisor Nadia Madzharova will also briefly present the online degree program in Innovation and Entrepreneurship, its academic content, eligibility criteria and admissions process.
This webinar took place 5 December 2018. View the recording here.
About the Speaker
Professor Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. She has developed numerous courses about marketing through social media, including a MOOC and online course in the MSc in Innovation and Entrepreneurship on Coursera. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. Her work has been published in the British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, and Psychology & Marketing, as well as in various edited books. Kristine has won multiple awards for her research including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article that is among the 50 most-cited publications among 13,000 articles published in the top international academic journals. Kristine regularly collaborates with companies, including Air France-KLM, BNP-Paribas, Canson, Carrefour, Disneyland Paris, Etam Group, Faurecia, Gucci, Hammerson, Meetic, Orange Business Service, Renault, Saint Laurent, SFR, and Yahoo! Kristine was the academic director of the International Teachers Programme from 2012-2014, she headed the Marketing PhD program from 2010-2013, and the Marketing Department from 2015-2018. Kristine held the Luxury Chair at HEC Paris sponsored by Kering from 2015-2018. Currently, she is board member of the International Schools in Business Management consortium.