Introduction to Marketing – What did you learn? | Coursera Community
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Course of the Week

Introduction to Marketing – What did you learn?

  • 17 May 2019
  • 4 replies
Introduction to Marketing – What did you learn?
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  • Community Manager
  • 1273 replies
The course of the week is Introduction to Marketing, taught by the University of Pennsylvania. This is the first of six courses in Penn's Business Foundations Specialization.

@Claire and I are hoping that together we can help people find great courses through the community. Every week, we're featuring a course and inviting people who have taken the course to share their course highlights and how they're using what they learned.

Have you taken Introduction to Marketing?

What did you like about it?

What were the key skills and knowledge you gained from the course?

Who would benefit from taking this course?

What have you done with what you learned?

4 replies

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Yes, I have taken the Introduction to Marketing by Wharton but I have not go further ahead for pursuing the certification yet.

I liked the course because of it's cutting edge marketing researches in Branding, Customer centricity, and online purchasing behavior.

In this Wharton course, I learn about the Customer Centricity and Branding from different perspective and angles.

Anyone who want to learn more on what marketing is all about from the No.1 Marketing school in US !

I will share the knowledge that I have learned from Coursera and great schools such as Wharton, etc to my fellow networks.
I have completed the Introduction to Marketing by Wharton at the University of Pennsylvania, as well as the remaining courses in the specialization up to, but not yet including, the capstone project.

Professors Kahn, Bell, and Fader, make Marketing as fun as you could possibly imagine going into it - diving right into real world companies and their brands to teach core concepts. Barbara Kahn made the theory exciting, while seeing professors Bell and Fader filming on location of the companies being discussed was immensely motivating.

Having little to no knowledge of Marketing going into the course, I feel I have confidently established a knowledge base in the realms of brand development and retention, customer identification and retention, as well as product launches. Having previously taken coursework mostly pertaining to Finance and its behavioral aspects, the Introduction to Marketing courses' overview of marketing psychology and the importance of non-financial objectives was incredibly insightful.

I believe anyone seeking to further their knowledge of brand development and marketing as a whole will benefit from this course. I feel much more adequately prepared for future academics in related business categories, as well as exponentially more attentive to brands and their strategies. That said, the knowledge obtained in this course has made going to the grocery store quite a bit more exciting!

Having a strong personal passion for finance, this course provided necessary perspective into a vital branch of corporations. The business insights provided have assisted me greatly in personal projects regarding pricing and valuation. Going forward, I would like to grow my knowledge in marketing and further explore the field. While I admittedly had little interest in marketing compared to other business aspects, professors Kahn, Bell, and Fader have all inspired a newfound lifelong interest through their incredible instruction.
Introduction to Marketing (The Wharton School), by Barbara E. Khan, Peter Fader, and David Bell.

This was my first serious serious business course. It changed my perception of the business, from thinking that business is a place to showcase our intelelct to a place to address the customer needs. At that time I was taking a MA Philosophy in Rio de Janeiro.

I learned three concepts: brand positioning, customer centricity, and the long tail. These concepts helped me build my consulting business with customer in mind.

As this course has been part of my career switch, I would recommend anyone who thinks that business is a matter of luck to take this course and undertand that all businesses are "competing against luck" and going far beyond what luck can offer.

I thank all the stakeholders that made possible this course!
I have done the lectures and I am eager to learn.