E Commerce | Coursera Community
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E Commerce

  • 4 January 2019
  • 2 replies

Badge +1
I have been always passionate about E Commerce specifically online stores. I am sure we have members who love this too. I would love to learn more about how to set up sustainable online store.


2 replies

Userlevel 7
Badge +9
The last community I worked with was for online business owners to help each other grow their businesses by sharing advice with one another! A few years ago I had my own online store and I transitioned from that into community management for an e-commerce platform.

One of the biggest challenges I saw small businesses face was to get a really clear understanding of their unique selling points and target market. It's easy to look at successful online retailers and think you need a broad range of items to appeal to the mass market but actually when you're starting out it's important to aim at a more niche audience and give them something they really love.

I'm sure there's lots more advice in this community - if you have a tip for building an online retail business, please share it here!
Badge +1
Definitely agree with what you said Claire!


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